To get the most out of your social media, you really have to be a-jack-of-all trades. You are an online marketer, designer, copywriter and social advertising expert. You don’t know how to do this? Not sure how to do this? Or don’t you simply have time for this? No problem! The Dare Company knows everything about how to successful use social media marketing. From creating content, determining strategies, to social advertising, everything so your marketing (communication) objectives are achieved.
You may never have heard of social media marketing, so let's start with some explanation. Social Media Marketing (SMM) is a marketing technique in which social media channels are used to achieve marketing (communication) objectives. Platforms such as Facebook, LinkedIn, Instagram, Twitter, TikTok and Snapchat are used. Unlike some alternatives, this form of marketing has an interactive character.
Why social media marketing?
It is no longer okay to think; well, that social media will come later. Nowadays, the use of social media marketing through the right channels is essential. It is therefore important to make sure that your marketing efforts are a means to achieve a goal and not a target in itself.
The benefits of social media marketing
With the right approach, companies can benefit from their social media marketing. Important benefits such as:
You can also reach the target group via social media. This ensures that they will recognize you sooner.
Google includes social media as a factor in the ranking of your website. By including a link to your website in the social posts, traffic to the website will increase significantly. Therefore, it is an extra benefit for both your search engine optimization and social media.
Often, companies would like to get started with their social media, but have too little time, knowledge and manpower for it. Therefore, outsourcing your social media to The Dare Company is the right decision. Our social media specialists are happy to help you realize successful social media marketing. How we do this? Read on!
Successful social media marketing requires the right strategy. In most cases, companies do not have a strategy for their social media. Do you recognize this too? We have the expertise to draw up a social media strategy that will fulfill your marketing (communication) goals.
Before we get started, we analyze your current social media channels and research the bottlenecks. Channels are expanded and set up where necessary. We include the appropriate strategy and goal(s) in the social media plan. Then we get started with creating the content calendar. This is a planning about when content is published on which channel. We take the target group into account and examine where and when they are online. The Dare Company has the expertise to create appropriate content for every channel.
You want to attract the attention of your (future) fans. This is difficult, because competition between companies on social media is high. Our social media specialists know exactly how to create effective content for your social media marketing. We take a closer look at your social media channels and write a social media marketing plan with a solid strategy, which can be implemented immediately. We can do this for both the B2B and B2C market. Ultimately, you will benefit from more likes, comments, pins, pluses, followers and hearts. Our writing talents know exactly how to hit the right chord to increase engagement. Through this you will develop a stronger brand.
Stimulating the eyes with visual content
Our creative branch creates visual content that perfectly matches the textual content. Think of creative images that immediately grab attention. But videos ensure a higher engagement. We produce visual content that perfectly matches your target audience. Think of creative images that immediately grab attention, a corporate video for YouTube and the most creative TikToks.
Don’t you have the resources and knowledge to create visual content yourself? Our content specialists are eager to get started and are happy to take on any challenge.
Advertising on social media
Do you want to achieve quick results through your social media channels? That is also possible! We have extensive experience with social media advertising. We will set up a campaign based on your marketing (communication) objectives. We then target the desired audience and ensure that the message is shown to potential fans. We have extensive experience with social media advertising. As a result, over the years we have already carried out several successful campaigns on advertising platforms such as Facebook, Instagram and LinkedIn.
Are you ready for results from your social media channels? Through our social media management, we help companies that do not have the time for or knowledge about social media. We take over the entire process, from planning and devising to creating and placing. With our offer in different types of social media subscriptions, you will never be in for a surprise! Are you curious about what social media subscriptions The Dare Company has to offer? You know where to find us!