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Do you want to increase the awareness of your brand name, company name or logo? This done by branding. Almost every company goes through this phase, but not everyone knows how to approach the branding of their organization in the best possible way. Luckily, you have come to the right place for this at The Dare Company! We are real brand builders and therefore create brands that have meaning. Brands that come to life.

We want to make sure that the brand promise you make to a customer is actually fulfilled. We are happy to work with you to find the perfect balance between your brand identity and brand image. This balance is what makes every brand strong! At The Dare Company, we have all the people that can make your branding a success. You can contact us for, among other things, setting up marketing strategies, corporate design, a new website or even a complete corporate identity!

What is branding and why is it important?

“Branding is not just about being seen as better than the competition. It’s about being seen as the only solution to your audience’s problem.’

John Morgan, Brand Against the Machine

Wat valt er onder branding?

A good branding consists of a strategic plan, clear brand values ​​and a unique design. This includes the logo, choice of colour, company name and corporate identity. But also the content, characteristics of the brand, your core values ​​and your identity. In short: everything your organization stands for!

Brand strategy as a foundation for a strong brand

A successful branding depends on a strategic plan, which we call brand strategy. But, what is a brand strategy? When you define a brand strategy, you are actually defining a brand. You can see this as a journey of self-discovery. During this journey, you and your brand will make all kinds of important stops. These are the stops we visit at The Dare Company:

  • Target audience: Who is the product or service for? 

  • Positioning: What place will you occupy in the brain of the members of target group? And what is your unique selling point? 

  • Brand identity: What are your core and brand values? What is your mission and your vision? In short: Who are you? 

  • Brand concept: How do you ensure that the brand identity is properly expressed? 

  • Brand experience: How is the textual and visual translation of the brand concept designed?