The Dare Company &
Vlietkinderen offers many different types of daycare for parents with children from the ages of 0 to 13 years, located in the Leidschendam-Voorburg and The Hague region (Leidschenveen). Together with this ambitious childcare organisation, The Dare Company has been making many different marketing expressions throughout the years.
Vlietkinderen was created in 2005 after a fusion of SKL and Stikov. Because of the new corporate identity, Vlietkinderen became a concept in the area Voorburg, Leidschendam and The Hague in short time. That's the exact reason why you are at the right place at The Dare Company. We can design a whole corporate identity with attention to detail and precision to make it complement the company. And that is exactly what we did for Vlietkinderen Childnursery, as you can tell by this project case. The recognizable blue color and puppets gave Vlietkinderen a high position in its field. To be able to apply the corporate identity for all the employees on 44 different locations, we developed a corporate identity book in pocket format.
Campaigns for all activities
Vlietkinderen organises special activities for children regularly. To make these activities visible on various locations, we are working with the Marketing and Communication department of Vlietkinderen to come up with creative developments. The Dare Company is taking care of various printed matters to bring the activities to the attention of people who might be interested. There will be posters on location, flyers will be handed out and we place advertisment in journals and digital formats. Specially for events focussed on parents and/or relations, the registrations are arranged through internet.
All 44 locations of Vlietkinderen should have an uniform appearance. Obviously, the locations aren't the same, so that was something we had to take into account. We have customised the signing for every building to make it reflect the unique athmosphere of every location. Besides the visualisations for the buildings, The Dare Company designed the signing of the vehicles of Vlietkinderen, which you can now spot in the The Hague region.
The visablility of Vlietkinderen on social media is taken care of through a perfect co-oporation between several employees of Vlietkinderen and The Dare Company.
Special actions are thought through and the target audience is reached by targeting on zip code areas on Facebook.