Wolters Kluwer & The Dare Company
Wolters Kluwer is one of the clients we are very proud of. Wolters Kluwer is a publisher, supplying information, software and service to legal, business, fiscal, accountant, audit, risk management, compliance sector, health care organisations and authorities. Due to their focus on catering to the wishes of their clients and keeping an eye on changes on the market, they are leading in their field. Wolters Kluwer is active in over 180 countries with millions of clients.
We started the process by attending a kick-off workshop in the head office of Wolters Kluwer. Our account manager visited the office together with one of our User-Experience designers in order to figure out what Wolters Kluwer wanted the result to be and the ways in which we could translate this into a strong concept.
As a result of this workshop, we concluded that the best solution for Wolters Kluwer would be an online magazine. The digital magazine would highlight several subjects and categories all related to the Wolters Kluwer Intellectual Property Law. The reader will be able to click through to the website, a video or contact information related to the subject.
Interaction designAfter deciding on what should be developed in order for Wolters Kluwer to reach their goal, our designers started sketching an interactive design of the digital magazine. First, a flowchart was created to determine the structure of the digital magazine. This schematic overview helps the designers and developers to determine which content and pages should be linked.
These advetisements were made for several online and social media platforms, like Google, Facebook, Twitter and LinkedIn. The main goal was to communicate a clear message supported with suiting visuals. We have created these advertisments for bookpublications, new features and developments at Wolters Kluwer and quotes by customers and employees at Wolters Kluwer.