Wolters Kluwer is one of the clients we are very proud of. Wolters Kluwer is a publisher, supplying information, software and service to legal, business, fiscal, accountant, audit, risk management, compliance sector and health care organization and authorities. Due to their focus on catering to the wishes of their clients and keeping an eye on changes on the market, they are leading in their field of activity. Wolters Kluwer is active in over 180 countries with millions of clients.
We were contacted by Wolters Kluwer to take responsibility of several marketing communication efforts. Social media advertisements, Google Adwords campaigns and mail newsletters are some project we execute for them. A huge honor!
We started the process by attending a kick-off workshop in the head office of Wolters Kluwer. Our account manager visited the office together with one of our User-Experience designers in order to figure out what Wolters Kluwer wanted the result to be and the ways in which we could translate this into a strong concept.
As a result of this workshop, we concluded that the best solution for Wolters Kluwer would be an online magazine. The digital magazine would highlight several subjects and categories all related to the Wolters Kluwer Intellectual Property Law. The reader will be able to click through to the website, a video or contact information related to the subject.
After deciding on what should be developed in order for Wolters Kluwer to reach their goal, our designers started sketching an interactive design of the digital magazine. First, a flowchart was created to determine the structure of the digital magazine. This schematic overview helps the designers and developers to determine which content and pages should be linked.
During the design process, our developers started on the first code set up. Once the final structure had been decided on, they programmed the structure and flow of the magazine and built a CMS. We have used the Scrum-method in the process to simplify the visual development. Using this method, we were able to work in a structured flow and use iterations, which resulted in the delivery of an interactive and highly responsive product. Please click here to view the Wolters Kluwer digital magazine.
These advetisements were made for several online and social media platforms, like Google, Facebook, Twitter and LinkedIn. The main goal was to communicate a clear message supported with suiting visuals. We have created these advertisments for bookpublications, new features and developments at Wolters Kluwer and quotes by customers and employees at Wolters Kluwer.