IT Campus Rotterdam is a new initiative to build a bridge between new innovations and the required technical skills in the labor market. Think of robotization, cryptocurrency, cyber crime and artificial intelligence. IT Campus organizes the cooperation between the Municipality of Rotterdam, schools and the business world so that more and better IT talent is trained. The ultimate goal is to make Rotterdam more attractive for IT talent and thereby further strengthen the companies established in Rotterdam.
The Dare Company is involved in this important initiative from the very start. As the winner of the pitch, we have taken on the corporate branding, website and social media communications. The corporate branding reflects the diversity of the collaboration and at the same time radiates innovation and professionalism.
To give the website the feel of innovation that comes with IT campus, we gave our content management system the model S function with which you can browse through slides. In addition, normal landing pages are also part of the navigation structure so that both aesthetic aspects and findability of the website are optimized. The launch took place at the end of October 2018 using various expressions. This includes e-mail marketing, presentation material and decoration of the office spaces in the submarine shed.
The IT Campus logo is ideal for implementation in all kinds of expressions. This can be seen on the right in the animation that we made. The logo and all other design aspects that have been made for IT Campus are used in all marketing expressions, both online and offline. This makes IT Campus very recognizable so that we will be seeing more of them in the coming years.
Monday the 29th of Oktober was the long-awaited moment: the launch of IT Campus Rotterdam! A lot has been done already behind the scenes, and now everyone could see the results. With almost 200 representatives from businesses, schools and the governement it was a promising kick-of: and now back to work!