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Internet marketing is the promotion of a company, product or service by using online tools that drive lead, traffic and sales. This is also called online marketing or digital marketing. Internet marketing relies on various online channels to distribute promotional messages. Internet marketing is an umbrella term that encompasses a wide variety of marketing strategies and marketing opportunities.
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Leadinfo is the lead generation software that recognizes companies that come to your website and displays them via a clear dashboard so that you can contact the most valuable visitors to your website directly.
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Video content is booming! On more social media platforms, after a few minutes of scrolling, you will come across a lot of video content in your timeline. This makes sense because unlike textual content or a photo, messages that contain videos are visually much stronger, they attract the attention of your target group faster and they also hold their attention longer.
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It has been known for a while now that the new Google Update called Core Web Vitals will be launched in June. The Google update Core Web Vitals consists of 3 metrics, as you have already read in our earlier blog about the Google Core Web Vitals. These 3 metrics, as Google calls them, relate to website loading speed, responsiveness, and visual stability. Google's new update is designed to make the user experience measurable on these 3 metrics. Based on this, Google can rank a website lower if these 3 metrics are not in order. Do you want to know how to get your website/webshop ready for Google Core Web Vitals? Then read on!
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Google has put out a new project called Privacy Sandbox. This project includes the much-discussed new tracking method Google FloC. But not everyone is happy with Google's new tracking alternative. So we can say that there is unrest in the online world. But what's going on then? What is Google FloC and why does the EFF (the Electronic Frontier Foundation - a non-profit organization that advocate for digital privacy, freedom of speech and innovation) say it is against Google's alternative to tracking cookies? This article explains everything.
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E-commerce is one of the most influential sales channels today. The letter "E" in E-commerce stands for electronic. E-commerce can therefore also be read as E-commerce or electronic commerce. E-commerce encompasses the entire process of buying and selling products through electronic means, such as on mobile applications and the Internet. E-commerce is both online shopping and electronic transactions. You can think of cryptocurrency or PayPal as an electronic transaction. These payment methods and internet platforms therefore fall under E-commerce. But your subscription to Spotify or placing an order on Amazon or bol.com also fall under E-commerce. Knowing more? Then read on quickly!
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The popularity of TikTok is rising rapidly and is currently extremely popular, especially among many young people. To date, it is only possible to advertise on the platform when you are admitted to the TikTok Business program.
TikTok is a short video sharing application that allows users to create and share 15-second videos on any topic. Its creator, Bytedance, has another version of the app, Douyin, in its home market, China. Both versions of TikTok offer a wide selection of sounds and song clips, along with the ability to add special effects and filters. You can also add videos shot on your phone. The company promotes the app as a social network for sharing videos.
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Google values the user experience on websites and web shops. That is why Google will launch a new Core Web Vitals update in May 2021. In this update, Google will include the page speed of your website as a ranking factor. If your website scores low on this, your website will rank low in the search results on Google.
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The new Apple iOS 14 update is causing chaos in the online marketing and advertising world. You may have already read about this on various marketing blogs or on Facebook business forums. In this blog, we'll discuss everything we already know about the iOS 14 update and what impact it has on your Facebook Ads. Curious? Then read on!
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The first half of 2020 is over and we can already say that this is the most memorable year of this century. In January, no one in the Netherlands had thought that the coronavirus would have such a big impact on our lives. Three months later, everything suddenly looks a lot different. Schools are closing their doors, teamsports has been suspended, pubs and restaurants had to close its doors and above all, we had to live 1.5 meters apart from each other. It required a great amount of improvisation for entrepreneurs. Although we have missed each other by working from home, it is precisely that improvisation that ensures that we, at The Dare Company, look back positively on the past six months.
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Are you still working at home too? Although some companies are slowly starting up again and the hospitality industry is also slowly opening up again, the government still advises to work at home as much as possible. For some people this is more pleasant than for others. This depends, for example, on whether you can retreat to a quiet place, you have to deal with children sitting at home or flat mates who are constantly disturbing you? These factors all play a role in how effective your work-at-home situation is. Because we at The Dare Company have been working from home for a number of weeks now, we recognise this like no other and are therefore happy to give you a number of tips on how you can work from home even more effectively. Read on and discover our tips that really work (at home)!
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Are you already active on TikTok? Chances are, you are, because everyone is sitting at home nowadays, boredom strikes, and what are we doing about it? Exactly! Create a TikTok account. As a creative online marketing agency we can't stay behind and a few days ago we threw ourselves into the crazy dances, challenges, playback movies and lifehacks. But, what struck us is that surprisingly few companies are alreadyactive on TikTok. Especially for companies with a younger target group it can be a very interesting platform to generate brand awareness. But, this is easier said than done, because how exactly does it work? And what is the best way to use it to your advantage? We'll help you out and advise you on how to use TikTok for your business in the best way possible.
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Unfortunately, we can't get around it anymore. All newspapers, news articles and TV programs are talking about nothing else lately, the coronavirus is playing an increasingly big role in our daily lives. It seems as if the plug has literally been pulled out of the economy. For many companies it is a difficult period.
Our tip for these organizations is; stay creative. Because, especially in these times, it is important to be active online, many people are sitting at home and internet use is increasing enormously. We like to think along with you! Feel free to contact us for more information or advice about your online strategy.
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Spring has started again, which means that many online shops have put the latest collections online and restaurants are making their menus summer proof again. Many people get the urge to freshen up their wardrobe and look for the best places in the sun. Because they often look online for inspiration, it is extra important for a company to be findable online and to be the first to appear in the search results. This way online advertising can be relevant for everyone.
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Social media, some people can hardly live without it. But nowadays it has also become a vital part of the marketing strategy for companies. Social media offers an enormous amount of possibilities, serving as a form of branding, storytelling and customer service. Are you curious about the most important social media trends for 2020? Read our blog!
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We are extremely happy that we were able to collaborate with various entrepreneurs and organizations in 2019. To give our customers extra attention, we have drawn up our resolutions for you, based on their interesting services. We hope that we can inspire you with these New Year's resolutions, so that you start 2020 a little more relaxed!
The countdown has begun because the end of the year is already in sight. How the year flew by again. At The Dare Company, we look back on a hugely pleasant and successful 2019. A year in which we have undergone a tremendous number of beautiful developments, and above all entered into wonderful partnerships with new customers. We want to thank everyone for the fantastic year and hope to start again in 2020 with just as much job satisfaction. Of course we, like many others, have good intentions to start the new year extra positively. With this we look ahead to the online marketing trends for 2020 and are happy to give you some tips on how you can make things even better in the coming year. Have fun reading and toast to the new year!
No, we don't mean Bert from Bert and Ernie on Sesame Street. In this case it is about the recent Google update that could sometimes cause changes within the online marketing world. Because of course we all want to rank highee in Google, whether it is about the organic results or the paid results. A high position in Google ensures more traffic to the website, which in many cases contributes to more conversions and / or purchases. To achieve or maintain these high positions within Google, it is important to keep a close eye on current trends and developments in the field of Search Engine Optimization. Read on if you also want to rank higher within Google and are curious about the new algorithm update Bert.
For many companies, the holidays are important days that involve a lot of stress and work. Think of the many gifts that have to be brought into your home at the last minute, or the hairdresser's visit that really can't be postponed. Not to mention the many restaurants where reservations are already coming in before the schedule for these days is even known.
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Hey Google, what will the weather be like today? Asking questions with the help of voice assistants is increasingly being used. It goes further than simply talking to our phone or tablets. Is this the start of a new SEO era? Warm up your vocal cords, because they are indispensable in this era! Are you curious about what this SEO trend can mean for you? Read all the information in our blog!
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