The purpose of content marketing is to give an effective and attractive message to your potential customers and stakeholders. Content is more than just a story, it can be found throughout the entire way of communicating to your (potential) costumers!
Using content marketing, you can reach out to your customers in a appealing way. You transmit a message without using an obvious sales talk. The end goal of content marketing is to gain more cutomers and to let them engage with your brand, so they will show more conversion.
This makes it incredibly important to offer appealing and relevant content! If you have relevant content, it's more likely that stakeholders will choose for your product or service.
We would love to dive into your business and to start creating a strategy for your content marketing! What are your targets and what do you want to achieve? After we find this out, we will take specific steps. We analyse the target audience and we formulate the message. Afterwards we will start with the customer journey. We develop an story that will get the attention and fits the specific desires of your customers.
Because of this story, they eventually will choose for your product or service. After formulating the story, we determine the right tools. Are we going to write blog articles or are we doing a campaign? We have to determine this before we start! Now, we can start the content creation.
We then develop an essential story that attracts attention and that benefits your customers. You can see that story as a common thread, but it is not a literal story as you read in books. By posting this story or a series of content, customers will get to know and remember your brand. If you continue to post fun and / or relevant content that is in line with this story, the customers will ultimately choose your brand over other brands. This is where you bind the customer to your product or service. As soon as we have determined the approach of the content, we are of course not ready yet. What are we going to do with all that content? And through which platform do we distribute it? The next step is therefore to determine the means. Do we put a story in a blog article, or do we run an entire campaign? These types of things are all determined in advance. All this forms the basis of content creation.
Once the strategy is determined, we start creating content. We have content marketers who write effective and creative content that suits your business. In addition, they write all content in accordance with the rules for SEO. SEO stands for Search Engine Optimisation. Simply put, it is writing in the way that Google finds most appropriate to display the page when your potential customers enter the search terms they use most often. The goal is to be on the top of the first page when your customers use these search terms. Many people do not look further than the first page. With search engine optimisation, you will be found well online!
Are you interested to let your business grow with the help of our content marketing? Contact us for more information and we love to make an appointment to show you and your business how we can improve your content strategy.
In addition to online and offline expressions, the concept of "content" is of course still very broad. There are many different types of texts that are primarily tailored to two things. Firstly, there is the target group, as we have already explained above. If you write something that doesn't appeal to the right people, it's almost useless. Secondly, we look at the platform on which it must be placed. For example, Twitter has a stricter word limit, an article for a website will be longer and offline expressions do not have to be SEO-proof.
Our writers always keep the strategy, target group and platform in mind. Content marketing performed by The Dare Company can be created completely by us or written by the customer and edited by us. Often, a partnership is chosen in which our client delivers topics and we work them out optimally. To support the textual content, our content marketers work closely with our (web) designers. We believe the textual content to be very important. That is why we adjust our fonts, blocks and colours accordingly. This makes the content more attractive and therefore more relevant for your business.