Advertising on Facebook

You want to start advertising on Facebook, but how do you actually do that? Every day you see dozens of advertisements for different brands, products and services on Facebook that were once conceived and set up by a marketeer. Let us help you building you own Facebook advertising campagne!

Reaching Your Audience on Facebook

When you pay for advertisement on Facebook, you want the right people to get your ad. A good ad appeals to the right target group and convinces them to take action. This can be requesting more information, purchasing a product or service or simply leaving his or her details. In the Facebook Ads Manager you can create a specific target group to which you show your ads. If you are not part of this target group, you will not see the ad.

Create a target audience on Facebook

Nowadays, using social media marketing through the right channels is essential for the marketing of your organisation. It is therefore important to ensure that your marketing efforts are a means to an end and not an end in itself.

Target Audience

A target audience on Facebook is a group of people you want to reach with your ads. The people in this group all have the same characteristics. These properties can be selected by, for example:

- Location
- Age group
- Gender
- Education
- Interests
- Language

Different properties can also be excluded. For example, you can create an ad for a "Jazz Concert" which will only be shown to people between 30-50 years old from South Holland who are NOT interested in "Heavy Metal" and "Rock Music".
The more attention you pay to refining your target group, the better the ads will match your target group (also you will avoid noise).

Creating a Facebook ad

If you want to advertise on Facebook, it is necessary that you first know which different forms of advertising are possible. The advertising options on Facebook consist of: “Overview”, “Stories”, “In-stream”, “Search”, “Chat messages”, “Instant article” and “Apps”. Furthermore, Instagram, Messenger and the Audience Network also fall under Facebook. These platforms can also be managed via the Facebook Business Manager.

What does a Facebook campaign consist of?

You can divide a Facebook campaign into three parts: your Budget, the Target Audience and your Advertising material.

You determine the Budget yourself. You can set a maximum budget per day or a budget for the entire duration of your campaign. The price per click or per impression depends on the competition. When more people target the same target group, the price will unfortunately increase per click. This means you get more or fewer clicks on your ad with the same budget.

The Audience is probably the most important part of your ad. Make sure the right people see your ad! Because you pay per click, you don't want people clicking on your ad who probably aren't interested.

Finally, the Advertising Material. This is what your target audience will see. It should clearly show your product or service in the images as well as in the description/header below. Make sure that the landing page behind the ad actually matches your ad text. This way you don't promise anything you can't deliver, but you do encourage the target audience to click further.

Advertising on social media

Do you want to achieve quick results through your social media channels? That is also possible! We have extensive experience with social media advertising. We will set up a campaign based on your marketing (communication) objectives. We then target the desired audience and ensure that the message is shown to potential customers. With social media advertising, we have already carried out several successful campaigns on advertising platforms such as Facebook, Instagram and LinkedIn.

Advertise on Facebook

If you want to place Ads on Facebook you have to start by creating a business page. We recommend using the same colours and shapes as the rest of your company. This allows customers to quickly recognize that it is indeed your company.

The created company page must then be linked to an advertising account. You do this using the Facebook Business Manager. Now you are ready to create your first ad! But, of course an advertisement only works properly when it is optimised and connects to your target group.
Is all this still a bit unclear and would you like to get help with this? The Dare Company is happy to help you!

The cost of a Facebook ad

How much a Facebook campaign costs is up to you. The costs vary greatly, you can make it as crazy as you want! For example, you can have a running budget of a few hundred euros (the campaign cannot go over budget) or you can work with a daily budget of, say, ten or twenty euros. The cost of a Facebook campaign can vary greatly from one another, but on average on Facebook you pay about €0.83(CPC) per click and for 1,000 impressions you pay about €6.14(CPM) on average.

Facebook Marketing by The Dare Company

Are you ready to achieve blissful results from your social media? Through our social media management, we help companies that do not have the time for or knowledge about social media. We can take care of the entire process, from planning and devising to creating and installing. Because of our wide range of different types of social media subscriptions, you will always be on top of your data!