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By advertising on Google, you will be easier found by your customers. This part of search engine marketing is interesting for many companies and produces promotion for your products or services. Google Adwords is the tool whereby the advertisements will be made in and where all the specifications will be added.
If you want to advertise on the internet, there are various possibilities to do so. You can choose to advertise by using text advertisements, image advertisements, a Google-shopping advertisement or reach your customers again with a retargeting campaign.
Google Search and Display
The ads in Google Search are the first results that are visible after performing a search. Keywords are linked to the advertisement and these are assessed by Google on the basis of a quality score. This is mainly due to the relevance of the keyword in relation to the advertisement and the page that is being referred to. With Google Display, an advertisement becomes visible in banners on different websites. We can set exactly to whom and when these banners are displayed. This way guarantees that the target group is approached effectively and specifically.
Google search and display
The advertisements in Google Search are the first links that are visible while searching in Google. Keywords are connected to the advertisements and these will be rated by Google on the basis of a quality score. This will be established by the relevance of the keyword with the advertisement. With Google Display, the advertisements will be shown as banners on multiple websites. We can set to whom and when these banners should be visible. using this technique, we are able to reach your target audience in the right way.
With Google Shopping, you can advertise on the internet with a webshop. This is a search engine for products and it will be visible when someone is searching for a product on Google. A grid will appear on top of the search results. Multiple products that fit the keywords are visible in this grid. The stakeholder is searching for your product and will click on it on purpose. This is the reason why the conversion ratio of a Google Shopping advertisement is very high!
How does advertising work?
Advertising is often set up around a product or service you offer. Frequently searched search terms around this topic are listed, with search volumes and bids compared and the most favorable one chosen. The campaign can be made more specific by adding a certain location or target group. Matching text ads are then created to convince the potential customer to click through to your website or service.
Creation and management
Creating the campaigns already takes a lot of time, but maintaining them is at least as time-consuming! Especially after the campaigns have just been activated, a lot of adjustments have to be made, keywords have to be added and removed and the performance of the different ads has to be monitored.
Google Search Ads
Ads in Google Search are the first results visible after performing a search. Ads are displayed for the keywords that are important to you. These are rated by Google based on a quality score created by the relevance of the keyword in relation to the ad and the referenced page. These ads work for people who are already looking for products or solutions.
Google Display Ads
With Google Display, an ad is shown in banners on different websites.
This is especially suitable for brand awareness - here, targeted targeting based on interests is possible, so we can set to whom and when these banners are shown. This way guarantees that the target group is approached effectively and specifically.
Google Shopping Ads
Webshops can advertise on the Internet through Google Shopping. This is a function of the search engine specifically for webshop products.
When you search for a product, the most relevant Google Shopping results appear at the top with a direct link to the webshop.
Brand name campaign
A brand name campaign is almost always a good idea; mainly because of the high quality score achieved, the costs of this campaign are relatively low. In addition, it makes it much easier to be at the top, which attracts extra (relevant) traffic to your website!
Retargeting is one of the possibilities within Google's advertising network. It offers the advertiser the possibility to approach interesting website visitors again. For example, you can think of a visitor who has been to your website before. But, you can also go a step further: retarget, for example, visitors who have placed a product in the shopping cart. Usually, this causes an increase in conversions. You can give a visitor that final push to take action.