It might be too early to start talking about Christmas, but we are going to do it anyway. In a few months, Christmas will be just around the corner and the Christmas trees, christmas lights and baubles can be taken down from the attic again. It's the time of year when it is extra fun to give gifts to people around you. Besides family and friends, it is also nice to surprise your employees or your customers. Christmas can be a great time to let them know you appreciate them; important for any working relationship! You can express your appreciation through various gifts. Choosing the right gift has other benefits besides the pleasure of giving it. We have made a list of the most important benefits:
Once your customer or client has received the gift, they will keep you in mind. In the future, the customer will be more likely to purchase products or services from your company again. A gift can have a great impact on repeat purchases in the future.
At this time of the year, a gift is also an ideal way to thank customers and express your appreciation.
A gift can also be a great way to enhance the brand image of an organisation. For example, by being original and distinctive, or by emphasising the right other elements that are in line with your company.
The gift can also be used to get in touch with new or existing business relations. To make effective use of this, the right contact moments are important. Think of personal elements or a hint to drink a cup of coffee together.
Giving a gift is also a perfect way to express your creative skills. Customers will be impressed by the extra effort you put into their gift!
Usually, the format of the gift is based on the amount of profit the company has generated in the past year. In doing so, you should always look at what kind of gift you are going to give. So, when is a corporate gift appropriate?
It is important to think about the purpose of the corporate gift. When giving a large and expensive gift, it can sometimes feel like a bribe. For each customer, think about whether the gift is right and appropriate at that time. A gift may work very well for one customer, but not at all for the other. It is also important to consider to whom you want to give a gift. Is it only for the CEO or everyone who works for the company? The most effective and rewarding way to give a gift is to give it to people who are involved in the decision making of your product or service. So be careful not to skip people who play an important role in the decision-making process.
Do you need help coming up with and/or the design of a promotional gift? Contact us now! We are happy to discuss the possibilities!