Spring has started again, which means that many online shops have put the latest collections online and restaurants are making their menus summer proof again. Many people get the urge to freshen up their wardrobe and look for the best places in the sun. Because they often look online for inspiration, it is extra important for a company to be findable online and to be the first to appear in the search results. This way online advertising can be relevant for everyone.
There are numerous possibilities to optimise this online findability for your company. The large amount of possibilities with regards to online advertising causes confusion for many entrepreneurs. At The Dare Company we like to help these entrepreneurs, so we challenge ourselves every day to achieve the best results for your online business.
The combination between online and offline advertising
Within the marketing world it is possible to advertise in two different ways; online and offline. Both ways are efficient, they will increase brand awareness and the number of customers. Because they are both effective in a unique way, it is relevant to combine the different advertising channels. In this way, the reach will increase and the results will be noticeable faster. This mix between offline and online marketing is also called the golden combination!
Search Engine Advertising
It is important to know in advance which channels you can use best for the goal you want to achieve. Search Engine Advertising, also known as SEA, is a way to achieve the goal of 'quickly gaining more website visitors and conversions'. By means of advertisements within Google it is possible to bid on certain keywords so your website will be shown in the top three positions in Google. This means that a potential customer is already looking for the products or services you offer. With this effective way of advertising it is easily possible to determine the budget you want to spend.
Advertising via social media
Social media is a medium that almost all of us use nowadays. Facebook, Instagram, Snapchat, LinkedIn and Twitter, we can hardly live without them anymore. Because we use it so much, it can be very relevant to advertise on one of these channels. Targeting the right target group and location ensures that you reach your goals in no time.
Advantages of online advertising
Online advertising has many advantages. For example, it is possible to make your advertisement as specific as you want it to be. Think about who you want to reach and what search intention that person has. Another advantage is that the results achieved can also be found very easily and conveniently. Finally, online advertising also makes it very easy to reach the potential target group that has already shown interest in you, again by starting a remarketing campaign.
Would you like to start online advertising, in order to achieve the highest possible results? We certainly would! We are setting up successful campaigns for our clients on a daily basis. Wondering how we do this? We are happy to tell you all about it over a cup of coffee at our office! Please contact us or schedule an appointment to discuss all the possibilities with us.