What is Hotjar?
Your website can look great, but if visitors aren’t clicking where you want them to, you’re leaving opportunities on the table. Many opportunities. Fortunately, you no longer have to guess why people drop off your website or webshop. With tools like Hotjar, you get real insight into visitor behavior. Where do they click? How far do they scroll? Where do they drop off? And perhaps most importantly: why aren’t they converting? For anyone serious about CRO (Conversion Rate Optimization), Hotjar has become almost essential.
Hotjar tools
Hotjar is a tool that helps you analyze website visitor behavior—not just through numbers and graphs, but in a visual way. Instead of only seeing how many visitors your website gets, you also see how people actually behave on your pages. Think click behavior, scroll behavior, session recordings, and heatmaps. And that’s exactly where the most valuable insights often appear.
Heatmaps: see where visitors really click
One of Hotjar’s most well-known features is the heatmap. It shows exactly where visitors click, move, and drop off on a page. This often leads to surprising insights. For example, visitors may repeatedly click on an image that isn’t clickable at all. Or you might discover that hardly anyone reaches your main call-to-action because it’s placed too far down the page. With these insights, you can optimize more precisely instead of making changes blindly.
Why Hotjar is valuable for webshops and websites
For webshops, Hotjar is extremely valuable because every optimization can have a direct impact on revenue. But the tool also offers plenty of opportunities for lead generation websites. Do you want more quote requests, more contact moments, or more downloads? Then you need to understand how visitors behave on your website. And that’s exactly where Hotjar helps.
Readdy to increase your CRO?
With 20 years of marketing experience and a fully in-house team, we help you increase your conversion rate. We make sure your visitors actually become customers. Let’s explore where your opportunities lie together!