A good home page is essential for an effective website. It is the place where you receive the potential customer, the place where you can make the first impression and the place where you have to convince the visitor. In this blog we will show you 10 elements that are crucial for a good home page, to prevent visitors from dropping out.
Within a few seconds it should be clear to visitors what the website has to offer. Therefore, keep the headline on the website clear and simple.
The sub-header should give a short description of what product or service you offer. It can also be effective here to focus on a pain point that your product or service solves.
Every home page has a purpose. Therefore, it is essential to place multiple CTA texts on the home page that lead to the goal on the website. It is important to make the CTA texts eye-catching by, for example, giving them an eye-catching color or by placing it prominently on the website.
People are visually oriented. Therefore, make sure you use images that correspond to your product or service and that fall within your corporate identity. Images with emotion and action can be extra effective. The use of stock photos is strongly discouraged.
Website visitors want to know as soon as possible what benefits your product or service has. Describe not only 'what' but also 'why'!
To gain trust and trigger the website visitor, social proof can be effective. For example, post reviews or short quotes from customers.
Good website navigation can make the difference between a high bounce rate or conversions. Provide a clear navigation menu and structure on the website.
Place secondary CTAs on the website for visitors who are not immediately interested in your primary product on the website. In this way you will increase conversion opportunities.
Not everyone on the website is ready to buy your product/service. For the people who are looking for information it is therefore effective to create an information page. This keeps visitors on the page longer and increases the credibility and reliability of your product/service.
In addition to reviews and customer quotes, prizes and recognition can also work effectively to gain the visitor's trust. Let the website visitor know what you have accomplished!
