More and more companies are using the social media platform Pinterest. Pinterest now has about 4 million users. Not surprisingly, companies are increasingly using this online platform to reach their target audience and promote their service or product. Pinterest is described as a visual search engine: an ideal platform for companies to express their style and offer their products/services to others. Nowadays it is also possible for a company to advertise on Pinterest.
Do you want to know how you can advertise as a company on Pinterest? We will gladly help you!
Do you want to advertise on Pinterest as a business? We totally get it! Advertising on Pinterest offers many possibilities. There are different forms of advertising such as a video ad, carousel pins and collections.
Video ad: Tell a strong and visual story about your product or brand. With a video ad, your company stands out among the visual content on Pinterest.
Carousel Pins: These are multiple images of your product or service, usually displayed in a photo-slider. This allows visitors to see multiple images in one ad.
Collections: With collections you create an atmospheric picture of your products or service. In these collections, potential visitors can also directly see the products that are included in the collection.
As you can see, there are many different advertising options suitable for your target group. Do you want to start advertising on Pinterest but do you not have the tools to make nice images or videos? Our designers and video editors can help you with this! Want to know more?
Why advertise on Pinterest? Advertising on Pinterest offers many advantages for your company. For instance, companies can approach potential customers much earlier than on other social media channels. In the first part of the Customer Journey, or orientation phase, you can already influence your customers in the buying process by showing them your product or service. Based on interests, demographics and keywords you can show your ad to the right target audience at the right time.
When you start advertising on Pinterest you have a number of goals to choose from, such as:
A few tips are indispensable such as:
Don't know which conversion tags are important to your business or don't have the resources to create smashing content? We at The Dare Company are happy to help you and are ready to determine the style of your company.