Partly due to the corona crisis, digitalisation in our country has advanced at a rapid pace. Not every company is ready or fully prepared for this. Does your website not yet have the right look or are you not well found in the search engines? With these tips you can easily and quickly start improving the look and online findability of your website!
Tip #1 - The homepage is your company's online business card. It is therefore important that your homepage is visually appealing and that the texts on this page meet SEO best practices. Don't place too much text, describe as briefly as possible all the information you want to share. Make sure that your texts and images on the homepage are in good proportion. Don't use too many moving elements either, as this is distracting for the visitor. Make sure at all times that the design of the homepage is adjusted to serve the customer.
Tip #2 - Provide catchy titles and meta descriptions for each page on your website. When a potential visitor searches on Google, the titles and corresponding meta descriptions will be the first to stand out. Titles are decisive in the decisive moment of potential website visitors. If your titles do not appeal to the visitor, he will click on another search result in Google. As a result, you could be missing out on a lot of visitors and customers. Make sure your titles are catchy and that your meta descriptions describe concisely what the page is about and make the reader curious to click through.
Tip #3 - When you use images on your website, make sure they are not stock photos. Stock photos look unprofessional and often scare visitors away. Your own photos are much more attractive to the reader and radiate reliability. This makes your website visitors more likely to perform a certain action on your page. In addition, it is also fun to display nice pictures of your product or service on your website. So pick up your camera and get to work!
Tip #4 - Make sure your website is properly secured! Nowadays, with the AVG law and privacy protection, it is important that the data you collect on your website is properly secured. For this, your website needs an SSL certificate. Don't know if your website already has an SSL certificate? You can tell by looking at the URL of your website. Does it start with HTTP and not HTTPS? Then your website is not properly secured. Please make sure that you add an SSL certificate to your website as soon as possible. Don't know how to do this? Please contact us and we will be happy to help you.
Tip #5 - Start advertising to generate more visitors to your website in a short time. You can advertise with only a few euros a day in Google or on various social media platforms. In addition, advertising is an easy and quick option to create more brand awareness. Before you start advertising, it is important to determine what your budget and goals are. It is also important to get to know your target audience. Where is your target audience located? And how do you want to approach your target audience? When you have this clear, you can start advertising.
Would you like to start with the above tips yourself, but don't know where to begin? Or do you prefer to outsource the online marketing of your company? Please contact us and we will be happy to discuss the various possibilities for your business!