The baobab tree

The baobab tree, also called the baobab tree (adansonia), appears to be inverted in the ground. First a thick tree, and then branches that look like roots. In a way, our organization somewhat resembles the baobab tree. For example, we now have multiple bloodlines in our organization (design, IT, online marketing) while we once started as Dare to Design. So we actually started the other way around or bottom-up with one of our brand names. The San people, better known as "the bushmen," had a beautiful legend about the tree: the tree was said to have been thrown from heaven to earth by the gods and thus ended up upside down.

Explanation Baobab tree

The baobab tree, also known as the monkeybreadtree (adansonia) has multiple links to The Dare Company. We have chosen this tree as a symbol due to its particular branches which give the illusion that the tree has been ripped out of the soil and put back in upside down. The Dare Company identifies itself with this tree due to the fact that we house several specialist branches (design, IT, online marketing) and originally started as Dare to Design. In a sense, we started upside down with one of our brand names. The San people, better known as the “bush men” even had a more beautiful legend: The baobab trees would have been thrown down by gods from heaven and ended upside down on earth. We also let ourselves be guided by the gods.

There is a total of 8 Baobab tree species, 6 originating from Madagascar, one from Africa and one from Australia. They vary from 5 up to 25 metres in height and can grow immense thick trunks. This is caused by the retention of water in the wet season, which enables survival during the dry season. The diameter of the trunks can vary from 11 to 40 metres. The trees can get to 800 years of age, and we aim to identify with this specific fact as well. A lot of animals eat the juicy trunk of the Baobab, such as the African elephants. Baboons and other monkeys love the fruits of the tree, hence the name monkeybreadtree. People as well enjoy the vitamin C rich fruits of this famous trees.

Allée des baobabs

The Allée des baobabs, an alley ornated with Grandidier trees is a popular touristic attraction on Madagascar. The Madagascan ministry of environment, water and forests has given out a temporary status of protection to these trees. This beautiful alley is pictured above.

National symbol of Madagascar

The Grandidier Baobab (Adansonia grandidieri) is proclaimed as the national tree of Madagascar and used as the national symbol. We take great pride in identifying ourselves with this symbol. The roots of the tree represent our different specialist units. These roots intertwine intimately and symbolize our working processes. Our units are closely related and that is of great importance. Online marketing is not successful without a technically properly working website and a website is only as attractive as its design. This in turn is reinforced by the strong content written by our online marketing department. In this way, we complement each other and guarantee an optimal and integral solution.