Eva Meet
EVA Meet is the latest innovation in the world of energy, allowing companies to measure and view their energy consumption in real time. This then allows them to act on peak consumption or inefficiencies. At The Dare Company, we had a lot of fun with the robot EVA, which we designed as the logo and “face” of the organization. She is the main character of the animation we created and she guides potential customers through EVA Meet's website.
Corporate identity & website
Our designers were given free rein to create an entire world for EVA Meet, inhabited by the robot EVA. EVA, the friendly robot with a plug for a head, is the organization's logo and welcomes website visitors to her world. They are transported to a technical landscape with a friendly character—exactly what the services offered by EVA Meet represent. Our designers constantly kept in mind the contrast between the serious business of energy transition for companies on the one hand, and the user-friendliness of EVA Meet on the other. Our personal favorite in this regard: the old-fashioned Dutch windmill that looks beautifully out of place in EVA's robot world on the website!
Animation
Why explain a new and groundbreaking concept only with text, when you can also make a cool animation? The world the Dare designers created for the website really comes to life in the short animation they produced! In the animation, our voice actor explains in great detail exactly how EVA Meet works, getting people excited about EVA's energy measurement in just one minute!
Printed materials
For strong branding, it is usually a good idea to add some physical expressions. For EVA Meet, we designed and printed stationery, company clothing, and window printing on their building. This way they can always communicate in their corporate identity and radiate unity within the organization. Plus, it's just really nice to be greeted by the robot Eva when you enter the EVA Meet building!
Social media
The robot world we have created around EVA Meet also comes in very handy for social media. It allows us to apply this branding and imagery effectively to all posts, making it easy to maintain consistency in the brand image. So, on social media, they are able to post positive images of EVA that explain in an accessible way how easy it is to save energy.
Online advertising
For a new organization, it is important to be seen by as many potential customers as quickly as possible. Therefore, the marketers at The Dare Company have been tasked with setting up a number of online andvertising campaigns. These SEA (Search Engine Advertising) campaigns allow people to come across EVA Meet in the form of an advertisement while browsing. Thus, people searching on the services EVA offers often find EVA Meet's website at the top of their search results in the form of a nicely worded ad!