Eva Meet
EVA Meet is the latest innovation in the energy sector, enabling companies to measure and monitor their energy consumption in real time. This allows them to address peak consumption or inefficiencies.
The challenge
EVA Meet came to us with a clear ambition: to establish a brand that is just as innovative and distinctive as their product. They were looking for a strong identity that immediately conveys what they stand for. Our branding specialists were given the creative freedom to build it from the ground up.
We started with the core of the product and its market position to determine what makes EVA Meet unique and how that could be translated into a visual and verbal identity. From that foundation, we built a brand step by step that not only looks right but also stands on a solid strategic footing.
Strategic research
We began with an in-depth study of the energy market and the visual language used within it. What immediately stood out was that many brands rely on the same color combinations, such as green, orange, and yellow. This creates visual noise rather than differentiation.
We deliberately chose to feature yellow as a key element within the brand identity. Not as a trendy color, but as a strategic choice: yellow is immediately associated with energy and electricity, and gives EVA Meet a recognizable yet relevant position within the market.
We also observed another interesting pattern: within the sector, there is often a lack of a human or recognizable anchor in the brand experience. Brands often remain abstract or technical, lacking their own distinct character. That created an opportunity to address precisely that.
From brand symbol to brand personality
During the logo’s development, the idea arose to take the most recognizable element—the plug—and use it not just as a symbol, but to transform it into a character. This is how EVA came to be: a distinct brand personality directly linked to the logo. This character was not conceived as a standalone creative element, but as a functional part of the brand strategy. EVA makes the brand more accessible and helps explain complex information within the energy context more simply, for example in animations and digital content.
Animation
Printed media
Building on this foundation, we’ve applied the full visual identity to all brand communications. This includes print materials such as stationery, T-shirts, coasters, and other merchandise. Everything is designed with the same principles in mind: recognizability, consistency, and a clear brand personality.
Social media
The brand identity has also been extended to the digital realm. We have developed social media templates and banners that ensure EVA Meet presents itself consistently. This ensures that the brand experience remains consistent across all touchpoints, from the first impression to day-to-day communication.
Result
Ready to take your branding to the next level?
With 20 years of marketing experience and a fully in-house team, we’ll help you present your organization in a clear and distinctive way. Together, we’ll create a brand that resonates across all touchpoints. Let’s discover your opportunities together!