STAR Management Week
STAR Management Week is one of the largest career and networking events for students in the Benelux, where companies and talent come together through workshops, lectures, and recruitment activities
The brief
For the 2024 edition of STAR Management Week, The Dare Company was asked to develop a professional and consistent visual identity. The event has an international and business-oriented character, which calls for a look that is both accessible and high-quality.
The challenge lay not only in designing a strong visual identity for this year, but also in establishing a system flexible enough to evolve annually. Recognizability had to be maintained, while allowing room for innovation with each edition.
Recognizable and flexible
We started with the core of the event and the 2024 theme: Unlock Your Potential. We translated this into a visual identity centered on growth, development, and movement.
For the logo, we made a subtle yet meaningful change: a padlock incorporated into the letters “n” and “o,” which actually opens in the animation. This brings the theme to life visually. The existing brand colors were then refined and sharpened to create a more powerful and consistent look.
Social media
We’ve designed social media templates that ensure brand recognition and consistency without limiting the content. Each post remains part of the same cohesive whole, while still allowing enough flexibility for different types of communication.
Printed media
We designed the event booklet with the same philosophy in mind. The focus here was on clarity and readability, without compromising on visual appeal. A clear layout and logical structure make the information accessible, while the design remains visually consistent with the rest of the brand identity.
The Result
Dare to make your event stand out
Together, we’ll develop a concept that sets the tone and a visual identity that conveys your story in every detail. So your event will truly leave a lasting impression.