Want to create a logo with AI?
AI can generate logo variations at lightning speed based on just a few keywords. You describe what your company does, choose a style, and within seconds you’ll have a selection of logo concepts to choose from. For businesses that need something quickly or are working with a limited budget, this can be an appealing option. The threshold is low and the costs are minimal. But what does an AI-generated logo really deliver—and when is working with a designer the better choice?
Where AI falls short
The issue isn’t necessarily the result you see on screen—it’s what’s missing behind it. AI doesn’t truly understand who your target audience is, which associations your competitors already own, or what kind of feeling you want to create. It generates shapes and colours based on patterns, not strategy. And that often shows: many AI-generated logos look similar and fail to tell a meaningful story.
What a designer does differently
A good designer doesn’t start with the logo itself, but with your brand. What do you want to communicate? What makes you stand out? Only once those branding questions are answered does a logo begin to take shape that truly fits. That process often takes more time and investment than using an AI tool, but the result is a logo you can build into a complete visual identity, one that remains recognizable as your brand grows.
Brand is the story. Design is the storytelling.
AI or agency: what's the investment?
An AI-generated logo costs a few euros a month, or sometimes nothing at all. Having a professional logo designed by an agency typically starts at a few hundred euros and can go up depending on the project. That might sound like a lot, but a logo is the foundation of everything: your website, your business card, your social media, your packaging. Starting out on the cheap can sometimes mean you’ll have to start over in two years.
Cases
Eva Meet
Energy takes on a human face
From an innovative energy product to an accessible brand with its own distinct identity.
Koningsfestival Hillegersberg
Hillegersberg's lion gets a new look
From a dated look to a powerful festival brand in which the iconic lion once again became the face of the Koningsfestival Hillegersberg.
Dare to invest in your identity
Are you unsure whether an AI-generated logo will suffice, or do you need something that truly represents your brand? We’d be happy to help you figure it out. No sales pitch, just an honest assessment of what works best for your situation.