ChatGPT ADS
Advertising in AI chatbots is the next chapter of paid online advertising. ChatGPT has more than 900 million weekly users who ask questions, compare options, and make purchase decisions every day. You can be visible at exactly that moment. The Dare Company prepares your strategy so you're among the first when this channel becomes widely available in the Netherlands.
What are ChatGPT Ads?
ChatGPT Ads is OpenAI's advertising platform that lets businesses show sponsored content underneath a ChatGPT answer. The ad is clearly labeled as "Sponsored" and is entirely separate from the answer itself. So you're not paying to be recommended by the AI — you're paying to be visible at the moment someone has already asked a question and is trying to make a decision.
That's exactly what makes this channel so interesting. You're not competing for attention like on a search results page — you're connecting to a conversation that's already happening. The user isn't distracted or scrolling. They've already received an answer and are about to make a decision. For brands, that's a new and valuable moment to be visible!
ChatGPT Ads and GEO
Just as SEO (search engine optimization) strengthens your Google Ads campaigns, the same applies to GEO and ChatGPT Ads. GEO, or Generative Engine Optimization, ensures your brand gets picked up organically in AI answers. A strong organic foundation increases the chance that your ad is seen as relevant and performs better. Those active on both fronts get more out of every euro they put into AI advertising.
Our approach
Mapping conversations
We research which questions and comparisons your target audience asks ChatGPT. So we don't do keyword research we look at search intent: from problem and orientation through to decision.
Building an intent map
We translate the research results into an overview of the customer journey through AI. That way we know exactly at which moment your brand is relevant in the conversation.
Building context groups
Based on the intent map, we build context hints: the topics and conversations where your ad appears. Not exact keywords, but smartly grouped context.
Building and launching the campaign
We build the campaign in Ads Manager. Then we launch it with a test budget and adjust based on our data toward an ad that performs optimally.
Measuring = knowledge
We set up tracking via the OpenAI Pixel and UTMs to GA4. That way we connect actual conversions, leads, and inquiries to the campaign so you know what it delive
Dare to be first
ChatGPT Ads is a new channel developing at lightning speed. Brands taking the first steps now are building a lead that will be hard to catch up to. We're tracking this platform closely, working on the necessary partner access, and getting everything ready so you can be among the first to use it. Let's pioneer together, so that by the time your competitor wakes up, you already know what works!
Why the dare company?
Dare to stand out
With over 20 years of experience, we know what it takes to make your organization truly stand out. We help you make choices that set your brand apart and translate those into a strategy and identity that are instantly recognizable.
Creativity with guts
Great ideas emerge when strategy and creativity come together. Thanks to our in-house team of strategists, designers, and developers, we can operate quickly and immediately turn ideas into reality. This ensures that our concepts are executed with true impact.
Make bold choices work
Strong brands aren’t afraid to make bold choices. Our team works closely with you to ensure that your brand’s strategy, design, and execution are perfectly aligned, creating a coherent and consistent brand experience.
Build it together
We believe in direct communication and genuine collaboration. You’ll work with a dedicated team and always have a personal account manager to bounce ideas off of. This keeps communication fast and clear!
Dare to elevate your marketing
With 20 years of marketing experience and a fully in-house team, we help you present your organization clearly and in a distinctive way. Together, we create one strategy that works across every touchpoint. Let’s discover where your opportunities lie.