What does a CRO specialist do?
A CRO specialist doesn’t start with changes, but with research. Where do visitors drop off? Which pages are underperforming? Using heatmaps, session recordings, and data analysis, a specialist identifies where the friction points are. Only once the problem is clear does the optimization begin.
Testing, measuring and improving
Every change a CRO specialist makes is tested—not based on intuition, but through A/B testing, where two versions of a page or element are compared. Which button text drives more clicks? Which page layout leads to more sign-ups? The data decides what stays and what changes.
From insight to result
A CRO specialist works closely with designers, developers, and marketers. Insights from research and testing are translated into concrete improvements: a shorter checkout, a clearer call to action, or a landing page that better matches the ad leading to it. Small changes, big impact.
Want to know what a CRO specialist can do for you?
We’re happy to think along with you and explore where your opportunities lie.