Mosselen aan De Maas
Mosselen aan de Maas is a maritime and logistics networking event organized by (formerly) Dare Events. The event brings together entrepreneurs, managers, prominent figures, and investors for a combination of networking, live entertainment, and a culinary experience. With a strong focus on guest experience and connection, Mosselen aan de Maas has grown into a well-known event within Rotterdam’s business community.
The brief
Mosselen aan de Maas wanted to develop a strong and recognizable brand identity that would position the event professionally and convey the right atmosphere. The event’s communications needed to ensure recognition among visitors and partners, with all online and offline materials forming a cohesive whole. From the website and promotional materials to the on-site decor: every element had to contribute to the overall event experience.
The challenge
The challenge was to create a brand experience that resonated with the event’s diverse target audiences. “Mosselen aan de Maas” combines business networking opportunities with an informal culinary atmosphere, so the brand’s image needed to be both professional and approachable. In addition, the brand identity had to be flexible enough to be applied to all marketing materials and physical elements related to the event.
Our approach
Concept & visual identity
We began by developing a distinctive visual identity for Mosselen aan de Maas. We took the event’s nautical character as our starting point. We translated the connection to Rotterdam, the water, and the culinary atmosphere into a fitting brand identity featuring a distinctive logo, color scheme, and visual elements.
Website development
We then developed a well-organized website where visitors could find all the important information about the event. The website featured the program, photos capturing the event’s atmosphere, contact information, and practical details. In addition, the website was designed to be easily updated for future editions.
Event communications
After developing the brand identity and website, we applied the brand identity to various communication materials. Among other things, we designed brochures, posters, advertisements, and email banners to inform and excite visitors about the event.
Visitor experience
To showcase the identity of Mosselen aan de Maas during the event, we designed various physical elements. The brand identity was reflected in items such as flags, banners, badges, and lanyards, creating a consistent and recognizable look on-site.
Content & aftermovie
After each edition, we captured the atmosphere and highlights in an aftermovie. This content was used to showcase the Mosselen aan de Maas experience and as promotional material for future editions.
The result
Mosselen aan de Maas has a comprehensive event marketing strategy that brings together brand image, communication, and the event experience. By developing all online and offline resources under a single, recognizable identity, a strong event brand is created that attracts visitors, supports partners, and showcases the unique atmosphere of Mosselen aan de Maas.
DAre to make your evet stand out
Together, we’ll develop a concept that provides direction and a look and feel that conveys your story everywhere. That way, your event will truly leave a lasting impression.