Maassilo
For years, De Maassilo has been a household name in Rotterdam as a venue for large-scale events, festivals, and parties. With its raw industrial aesthetic and impressive spaces, the venue attracts thousands of visitors every year. In its latest rebranding, De Maassilo also sought to firmly establish itself as the premier venue for corporate events, conferences, presentations, and business meetings.
The brief
De Maassilo’s existing image was strongly associated with nightlife and events. The Dare Company was asked to develop a new website that would better appeal to the business audience without losing the venue’s character. The website needed to inspire confidence, feel professional, and at the same time preserve De Maassilo’s unique atmosphere.
The challenge
The biggest challenge was finding the right balance. De Maassilo has a distinct identity that visitors recognize immediately, but for business clients, the website also needed to convey a sense of calm, clarity, and professionalism. We wanted to avoid the website feeling too “festive” or, conversely, too corporate. Our ultimate goal was to create a digital presence that immediately appeals to both event organizers and business decision-makers.
our approach
Shaping the new positioning
We began by analyzing De Maassilo’s new positioning. In doing so, we examined the target audience, tone of voice, and visual identity that best suit business events. Based on this analysis, we established a visual direction that feels both powerful and professional.
Tranquility and professionalism
To reinforce the business focus, we opted for a dark blue color palette combined with a clean, modern font. The website’s design was intentionally kept minimalist, with plenty of white space and clear layouts. This gives visitors an immediate professional first impression.
Highlighting the venue
The strength of De Maassilo lies in its unique spaces and atmosphere. That’s why we’ve focused on high-quality photography and a clear presentation of the various rooms and possibilities. This allows us to showcase just how impressive the venue is and why De Maassilo is the perfect choice for corporate events.
Optimizing user-friendliness and conversion rates
In addition to visual appeal, user-friendliness played a key role in the design process. We structured the navigation logically so that visitors can quickly find relevant information about spaces, options, and requests. Clear calls to action and a well-organized structure make the website both more attractive and more effective.
The result
Maassilo’s new website perfectly aligns with the venue’s updated positioning. Whereas the old design focused primarily on events and nightlife, the new website exudes professionalism, calm, and business-like quality.
Need a new website?
At The Dare Company, we help you create a fresh, tailored website that showcases your organization in a unique way. Together, we’ll develop a brand identity that shines through in everything we do. Let’s explore the possibilities together!