Brand New Magazine
Brand New Magazine is a luxury lifestyle magazine that inspires readers with the latest trends in fashion, beauty, interior design, and hotspots, specifically tailored for people who want to enjoy the best that the city and its surroundings have to offer.
The brief
For Brand New Magazine, the goal was clear: to create a luxury lifestyle magazine that not only inspires with its content but also captivates visually from the very first page. The editorial content was provided, and it was up to us to translate it into a powerful and cohesive design. Not just a standard layout, but a visual identity that sets the magazine apart and reinforces the brand experience.
The challenge
A magazine like Brand New calls for a design that works on every level. Editorial content must be given the space to inspire, while advertisements must fit in seamlessly without interrupting the reader’s experience. At the same time, the flow from page to page must feel logical while continuing to surprise visually.
The real challenge lay in maintaining that balance. How do you ensure a consistent visual style that reinforces the brand without making the magazine predictable? Each page had to have its own dynamic and impact, yet contribute to a unified whole. The goal was clear: a magazine that comes across as a single, strong, and well-thought-out brand.
our approach
For Brand New Magazine, we developed a visual concept that brings together rhythm, hierarchy, and consistency. Building on a strong design foundation of typography, grids, and white space, we translated the editorial content into layouts that are easy to read while remaining visually engaging.
Our designers created everything as a cohesive whole. Through deliberate choices in structure and variation, a natural flow is created throughout the magazine—one that invites readers to flip through the pages and enhances the brand experience.
Website development
For Brand New Magazine, we designed and developed a website that fully aligns with the magazine’s brand identity. The site serves as a digital extension of the brand, featuring a special module where all articles from each new issue are clearly organized and published.
Social media
The magazine’s visual style has been carried over to social media, ensuring that Brand New Magazine is instantly recognizable online as well. The content aligns seamlessly with the magazine’s aesthetic and reinforces the brand experience with the same focus on style, rhythm, and aesthetics.
The result
Brand New Magazine has evolved into a luxurious and contemporary lifestyle magazine where design and content complement each other. For readers, this translates to a premium experience. For the brand, it provides a visual foundation that makes an impact with every issue.
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