Angel & Demon
Angel & Demon is a tattoo and piercing studio in Brielle with a passion for creativity and craftsmanship. The studio combines personalized attention with professional techniques and is known for its unique tattoos and high-quality piercing services.
The brief
For Angel & Demon, there was one main goal: to better align the website with the tattoo studio’s edgy look. The logo and existing colors had to be retained, but the website looked too soft due to the abundance of white and red/pink. Our task was to subtly refine the web design and brand identity, using more black as a base and incorporating the logo’s distinctive slanted font more frequently. This resulted in a more powerful, consistent look that better suits the brand.
The challenge
The main challenge was modernizing the website while preserving the recognizable identity of Angel & Demon. The existing brand identity provided a strong foundation and therefore needed to be retained as much as possible. The key was to evolve these visual elements into a more contemporary design, creating a website that feels more modern and bold while remaining instantly recognizable as Angel & Demon.
Our approach
Analysis & Research
We began by evaluating the existing website to gain insight into its strengths and areas for improvement. We also examined current trends in the tattoo industry to create a design that aligns with the market while retaining its unique character.
Design & visual direction
Based on these insights, we first designed the homepage as the foundation for the new look and feel. In doing so, we defined the structure, style, and visual language of the redesigned website. After this initial design was approved, we applied the chosen direction to the rest of the website.
Photography integration
The existing photography from Angel & Demon was a key part of the website. These images have been reused and carefully incorporated into the new design so that they better align with the updated look and feel.
Translation into marketing materials
The new visual style was then applied to various offline materials, including business cards and brochures. This ensures that the look and feel of the website and the printed materials are more consistent with one another.
The result
Angel & Demon now has a website that retains the brand’s recognizable identity while incorporating modern updates. The refreshed look better reflects the atmosphere of the tattoo studio, while the brand identity remains instantly recognizable. In addition, the website has been improved in terms of user experience, structure, and content. With more space for information, tattoo examples, and an extensive gallery, visitors get a better sense of Angel & Demon’s work and style.
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