By advertising on Google, you will be easier found by your customers. This part of search engine marketing is interesting for many companies and produces promotion for your products or services. Google Adwords is the tool whereby the advertisements will be made in and where all the specifications will be added.
If you want to advertise on the internet, there are various possibilities to do so. You can choose to advertise by using text advertisements, image advertisements, a Google-shopping advertisement or reach your customers again with a retargeting campaign.
The advertisements in Google Search are the first links that are visible with searching on Google. Keywords are connected to the advertisements and these will be rated by google on the basis of a quality score. This will be established by the relevance of the keyword with the advertisement. With Google Display, the advertisements will be shown as banners on multiple websites. We can set to whom and when these banners should be visible. using this technique, we are able to reach your target audience in the right way.
With Google Shopping, you can advertise on the internet with a webshop. This is a search engine for products and will be visible when someone is searching for a product on Google. A grid will appear on top of the search results. Multiple products that fits the keywords are visible in this grid. The stakeholder is searching for your product and will click on it on purpose. This is the reason why the conversion ratio of a Google Shopping advertisement is very high.
The Dare Company can help you with Adwords optimization. We have, by Google certified, employees who can offer professional help with Adwords. They are doing this by following the campaigns pro-active and adjust it where needed. This is the way how the highest conversion ratio will be achieved. Work together? Contact us for more information!